Unlike what some marketers think, SEO can help with B2B marketing, but only if you adopt and pursue the proper strategies. The available statistics show the importance of site engine optimization in this area.
For example, marketers receive 25% more clicks, while 89% of researchers use search engines like Google for research. More than 57% of business-to-business marketers believe that SEO plays a significant role in increasing leads. About 86% of companies maintain a blog because having one increases your rankings on search engines.
However, to get the best results from B2B SEO, you must consider hiring a digital marketing company that understands your business requirements, offers innovative strategies, and increases your online traffic. It should help you expand your brand awareness and ensure you remain ahead of your competitors.
What are some reasons behind using SEO for your business, and how does it help attract other vendors and businesses? What helpful tips can you use for a successful B2B strategy?
Reasons to use SEO for B2B.
Enjoy higher rankings:
Performing thorough keyword research is the best way to increase your rankings on search engines like Google and Bing. Using low-volume search keywords (keywords with little search history) is a good way of boosting your organic traffic.
Another way is identifying new link-building opportunities and earning valuable links.
Low-volume keywords have higher importance than regular ones because the people searching are the most interested in your content and have a high chance of converting into your clients.
Increased inbound leads:
An inbound lead refers to a B2B prospect who finds your content helpful and eventually converts into a customer. Their conversion journey could begin with something as simple as downloading an ebook or business guide on your website.
An effective way of increasing your incoming leads is adopting an inbound marketing strategy, where you provide content that the audiences find helpful. Understanding your target audience’s needs helps build loyal customer relationships and is a better approach to attracting clients than outbound marketing.
Target smartphone users:
According to various studies, about 50% of B2B buyers make a query on a smartphone, with the number expected to cross 70% in the coming years. Almost 80% of them use a mobile phone at work. Targeting smartphone users helps you increase your overall revenue by nearly 40%
It would be foolish not to target this vast market of smartphone users in the B2B community. To do that, you should optimize your website for the smartphone experience, for example, by testing if your website is user-friendly. Another example is making your call-to-action (CTA) visible, thus maximizing conversions.
Some SEO tips to help you with B2B
Even though you will be hiring a digital marketing agency to help you with the best SEO practices for B2B, here are some tips you should know.
- Using research tools
SEO has a wide range of tools that you can use to identify your website’s weaknesses and opportunities for growth that help with increased visibility in search engine results pages (SERPs). Some of these that you could use are Keyword Planner, Google AdWords, and Google Trends.
- Create optimized landing pages
SEO experts know the importance of optimizing landing pages and their importance in converting visitors to your website into customers, attracting more clients, and letting you reach the target audience.
You should also ensure that each landing page fulfills a specific purpose and conveys a clear message. Visitors might get confused if you offer too many things on a single page. Decluttering your page is the key to keeping the visitors engaged.
- Place your CTA correctly
It is also vital to correctly position your call-to-action (CTA), as they play a crucial role in conversions. Instead of having them in a single position (for example, below the page), it is better to distribute them across various web pages. It should match the content on the web page rather than looking out of place or forced.
Even though these tips help in formulating an effective B2B SEO strategy, nothing is better than hiring an experienced digital marketing agency that adopts the best practices in site engine optimization, giving you the desired results. From keyword research to content creation, professional marketers will assist you in various ways to attract more clients.