Your company’s reputation is in the line every day. Ultimately, this is entirely decided by what your company can deliver. But people at the start of the customer journey may never get any further if they encounter too many negative or not enough positive when researching your company online. So how do you achieve this? First, understand what brand reputation management will empower your team and help you get to the top of reviews and ideas for your potential customers.
What is brand reputation management?
Reputation management is about improving the way your customers or prospects feel about your company based on what they read or hear about you. Sometimes it’s called review management. Reputation management used to be a lot easier with fewer places to follow. However, today’s many review sites and social media platforms make it an important full-time job. If the first thing you see is multiple negative reviews, a low star list, or an overall rating, you might skip that company. But that is especially true if there are a lot of negative reviews and no response to them from the company itself. This is where brand reputation management begins.
Your team can play a role in creating the first impression that potential customers get through social media listening, social media reviews, and tracking complaints, demands, and even compliments from existing customers through social media listening.
Why is reputation management important for brands?
Here are some numbers that indicate why reputation management is an essential part of a successful business in today’s environment.
94% of people said positive reviews would make them more likely to use a business. On the other hand, 92% of people said negative reviews would make them less likely to run a business. The same survey found that 79% of people trust online reviews as much as they do. It demonstrates the power that online review management can have over your business.
What are the strategies for brand reputation management?
The types of strategies in brand reputation management are given by,
Public relations: A strong PR program will position you as thought leaders and experts in your field in the major newspapers. Public relations can improve brand awareness. A good PR team can also maintain a high level of dialogue and award opportunities.
Search Engine Optimization (SEO): A sustainable SEO strategy puts you at the top of search engine results. To manage your brand reputation, SEO takes advantage of strategic keywords and useful content that drive traffic to your website and drive sales.
Content marketing: It helps to increase awareness of your brand and the benefits of your product. Position your company as an industry source of information on topics your audience is interested in. You will get more website visitors and potential customers.
Website development: A robust website with easy-to-use features and a fun user experience can improve your brand reputation management efforts.
Social Media: While social media is a relatively new platform for many B2B companies, it is an important part of brand reputation management. Social media is a great way to make your business accessible, individuality and focus on customers.