Your online presence on platforms like social media and eCommerce websites has a big impact on your business. Online reputation can either make or break your brand, depending on how wisely you keep it up.
But why should you care so much about your online reputation? Well, the answer is simple. An average consumer will research your brand and website before going ahead and buying from you.
Did you know that 85% of consumers do thorough research before purchasing something? If your online reputation isn’t up to the mark, you won’t get potential customers. If you wish to know how to manage your brand image, here are 5 unique ways.
- Check your social footprint
Even though Facebook and Instagram are the most popular online business platforms on social media now, they aren’t the only ones.
So make sure you check your social media footprint regularly by looking up your brand name on various social media sites. This will give you a good idea of what people are saying about your brand and how to improve things if any.
You can even check the reviews that customers have left for your products and respond to any queries through messages or posts. Additionally, you will also receive valuable insights about consumer sentiments towards your company.
- Take regular screenshots
Keeping a good track record of your website and your social media posts’ performances is important. But how do you do it? By preserving screenshots. Web pages are constantly changing due to changes in the algorithm and if you don’t save your data, your previous versions will be lost forever.
Therefore, you should always have a stack of full-page screenshots available in your Google Drive or cloud. Stillio is an excellent choice for auto-capturing screenshots of any website that you wish.
You can set time intervals (daily, weekly, or even up to 5 minutes) and Stillio will capture your screenshots for you.
- Have a prompt customer service
A good and efficient customer support team is everything for your brand reputation. If you have a social media presence, you should be online. Even if your products aren’t the best in the market but your customer service is flawless, you’ll still see lots of customers buying from you.
Make sure the team that you’ve hired is polite and can understand and resolve problems as quickly as possible. Install chatbots to interact with your customers when the customer service reps are offline.
This will help you to cultivate a long-lasting and personal relationship with your clients, which in turn will promote a positive brand image for you.
- Respond to negative reviews
This might be a difficult thing to do and nobody likes to read through negative reviews but if you wish to build a stronger online image, this step is necessary. Instead of only focusing on the positive reviews, take the negative ones into account and see where and how you can improve your products.
These reviews are an opportunity for your brand to come up with better products and services which will only enhance your online reputation in the long run. Demonstrate customer satisfaction and let them know that you are taking their grievances seriously.
Go above and beyond to show them that you care.
- Invest in SEO
SEO or Search Engine Optimization is a powerful tool to build your company’s reputation. Most commonly, SEO rankings are used to check the ranks of different pages for a diverse set of search results.
But when it comes to online reputation management, you can use SEO to rank many websites for just a few queries focused on one brand.
This way, you can push down the negative search results and replace them with positive ones. For this, you should create valuable and attractive content that will appeal to your consumers. Build more backlinks to your page and earn positive mentions through PR strategies.
Over to you…
Managing your online reputation can seem a little tough at first but with consistent effort and strategies, it will become much easier later.
You should always encourage customers to engage with your brand, such as posting a picture of your product and tagging your store or leaving reviews on your website. The more people talk about your brand, the better it will be for you.
Encourage brand advocacy and give your audience a reason to love your brand and buy from you by giving them thoughtful and unique content.