Like everything else, education has become an ultra-competitive business nowadays. As a result, the market is packed with many new and well-established institutions.
Any educational business you want to build would need a rock-solid marketing strategy. And on that front, a logo can be the key. Your education logo should be something that sticks to people’s memory and builds brand identity.
Your education logo, in many ways, is the visage of your institution. Any potential student will have an instant opinion when they see the logo.
It will appear in any kind of publicity or promotion for your institute and various media.
So, a well-designed and innovative logo will leave a mark in the subconscious of your audience and will help forge a pleasant first impression about your institution.
Here are 5 things that you should check before finalizing the educational logo:
Make it meaningful for the target audience
You may have a beautiful and colorful logo, but it won’t do you good if your target audience doesn’t get it or if they take it for something else.
Your logo should convey your message, the real crux of your brand. And if your vision or philosophy can be presented through the logo, very few things can give brand recognition like it.
Also, to pick a unique logo, you need to know the goals your brand wants to accomplish. Your Education Logo Design should reflect the institution’s ambition and history. It should provide a concept to the potential students of what your business is about and how it is distinct from others.
Simplicity is beautiful
Convoluting the logo with too many shapes and colors will make the logo incohesive and will leave much to the viewers’ interpretation.
But as a brand or business, you need to convey your views to the customers as directly as possible to make the maximum impact.
Your audience might not even understand a composite design with too many things going on.
Simple and fewer colors would help too. That way, color psychology works better. Moreover, fewer colors mean lesser chances for contrasting or contradictory meanings.
That’s why, in logo designing, the minimalistic approach has been such a hit. It demands you try to convey a message using the least possible elements.
Fonts are crucial
Fonts play a significant role in designing a creative education logo, though it may not seem so at first sight.
Fonts provide your logo with its personality, strength, and conviction. If the logo design has the institution’s name in it, then the importance of fonts gets even bigger.
There are so many quality fonts out there for free online. So, there’s no shortage of choices if you want variety.
But don’t overcomplicate. If you pick a font, stick to it. Don’t change it per word or contrast it against a completely different-looking font.
And there should be consistency in font size too. It looks unprofessional and nonsensical if it goes up and down too much.
The most common font used for education logos is the sans serif. These exude a friendly personality but show a certain weight and order too.
Do well with White Space.
White space is an often overlooked design element that can provide a surprising amount of depth to your logos.
It creates designs that can be easily distinguished. In addition, it can offer an element of surprise to your logo.
A great example would be the FedEx logo. Their logo leaves a space between the letters “E” and “X,” creating an emphasis and novelty for viewers.
A logo should be versatile in its usability. It should be adaptable to various formats.
As a logo will feature in various media and platforms, it should look impressive in every one of them. A logo on a business card also has to look good on a website.
Your education logo will show up on basically everything that’s included in the marketing campaign.
Newspaper ads, brochures, TV commercials, pamphlets, billboards- a great logo should go along with anything you can think of.
Make sure that it looks great in black and white too. There are components like stationeries, photocopies, printed documents, etc., that are exclusively B/W, and your logo should look good in them too.
Education logos build the image and first impression of your educational venture. So, design something special and memorable.
Your educational logo is the symbol of your brand, and it is important that your audience likes it.
It is one of the very few things that brings all the visual concepts of your business under one roof. So, it’s important you do it well.